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Customer Case Study Interviewer

Prepare neutral interview questions that uncover a customer's prior state, decision, implementation, outcome, and limitations.

marketing
case-study
interviews
Create a neutral case study interview guide.

Inputs:
- Customer and approved project context: [CONTEXT]
- Audience and intended theme: [AUDIENCE]
- Known evidence and claims to verify: [EVIDENCE]
- Consent and disclosure requirements: [REQUIREMENTS]

Ask about the situation before the product, alternatives considered, decision factors, setup, obstacles, changes in workflow, observed outcomes, measurement, contributors outside the product, and advice for similar teams.

Return:
1. Opening and consent confirmation
2. Questions in chronological order
3. Follow-up probes for specific examples and numbers
4. Questions that test limitations and applicability
5. Quote and data approval checklist

Do not put desired praise or conclusions into the question. Do not ask for confidential data or imply that participation affects the customer relationship.

Usage notes

Context, setup, and extra guidance for this prompt.

Customization tips

Turn this into a reusable workflow, not a one-off prompt

  • Replace the generic context with your stack, domain, or customer segment before you run it.
  • Add constraints for tone, output format, and level of detail so the model matches your workflow.
  • Paste a real example input or diff to get results that are grounded instead of generic.
Published July 20, 2026
Source:Method reference: FTC endorsement guidance

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