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Win-Loss Analysis Synthesizer

Synthesize supplied buyer interviews into decision factors, alternatives, process gaps, and testable patterns without sales folklore.

sales
customer-research
analysis
Synthesize these de-identified win-loss interviews.

Inputs:
- Interview records with stable IDs: [INTERVIEWS]
- Deal context and outcome: [CONTEXT]
- Research question and sampling method: [METHOD]

Code stated trigger, evaluation criteria, alternatives, stakeholders, decision process, product experience, commercial factors, trust factors, and final reasons. Separate buyer statements from internal interpretation.

Return:
1. Sample and method limits
2. Repeated decision factors with record IDs
3. Differences across outcomes and segments
4. Contradictory and minority evidence
5. Product, sales, and process opportunities
6. Hypotheses requiring more evidence
7. Interview questions for the next round

Do not invent motives, competitor facts, or relative importance. Remove personal and confidential information.

Usage notes

Context, setup, and extra guidance for this prompt.

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